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MKT744 ASSESSMENT GLOBAL MARKETING AND SALES DEVELOPMENT

MKT744 ASSESSMENT GLOBAL MARKETING AND SALES DEVELOPMENT
  • Post by:Admin
  • Jun 23, 2022

MKT744 ASSESSMENT GLOBAL MARKETING AND SALES DEVELOPMENT

I would like to open up a restaurant in Dubai. Since there are a lot of opportunities in the restaurant business so I would like to opt for this.

Reasons for the selection of restaurant business in Dubai

Top global foo destination

According to a research, around 7 million people from all around the world visit Dubai which makes it the best city for business. As large numbers of tourists visit Dubai each year, it means the probability of growth for the restaurant business is high. Through restaurant we can serve people of different nationalities based on their interests of eating.

Niche markets offer growth prospects

Targeting niche market can offer huge growth opportunities in the restaurant business. Targeting niche market in restaurant can be done by segregating vegetarian and non-vegetarian, veganism, gluten-free diet, etc. This niche market has the potential to grow the restaurant business in Dubai rapidly. The demand for organic and healthy food in Dubai has increased in the recent years because people and tourists there crave for healthy food fulfilling the hygiene requirements.

Increasing disposable income of the population

People in Dubai prefer dine-out rather than ordering at home. This is also a plus advantage that makes the restaurant business a good choice for business in Dubai. According to a survey in Dubai, the consumers are ready to pay little more if the quality of food meets their expectations. Although setting up a luxury restaurant in Dubai costs more but the return is infinite.

Growth potential through partnership with hotels

As Dubai has become a hub for tourism so a new trend has emerged where the hotels are looking to partner with the restaurants through which they can enhance their hospitality and provide customers with the best services.

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